Profoto has been one of our standard partners since I opened our company some 6 years ago.  Most of this is due to their tremendous US Distributors, the MAC Group.  But of course, it is also due to their high quality product lines and their commitment to innovation.  There have been two distinctive products announced at this years event so we dropped in to say hello and were immediately approached by Jae Hong Park, their new Product Manager living in Stockholm.

Profoto-ProDaylight-AB-LR

Profoto-ProTungsten-AB-LR

The aspects of the new product line that stuck out for me was that, as always, Profoto’s compatibility of their extensive line of light modifiers will now allow the photographer to use most of the same modifiers that they already own for their new line of constant light sources.  They have also added a new line of HR (heat resistant) softboxes and added the necessary Cine Reflector (Par) to round out the product.   This just seems like a natural addition to the Profoto studio and makes perfect sense for the blending of still and moving images in the future.

Not to be left out as insignificant, the Air functionality has been added to all of the Pro products, allowing remote control of the power level.  We are very much looking forward to getting our first order of V Air grips from Phase One and Leaf this month so we can begin testing 1/1600th of a second flash synching now available between these great product lines.