Amongst the whirlwind of information circulating about the new Phase One IQ2 series backs is some news that is easily overlooked. Lens pricing is increasing. The increase goes into effect on April 1st. We wish this was an April Fools, but it’s no joke! So if you have been on the fence about a new lens for your Phase One or Mamiya system, take a look at the pricing below. Now is the time to act.
Lens Pricing Increase
| Leaf Shutter Lenses | Before 4/1/13 | After 4/1/13 | Increase |
| Schneider Kreuznach 28 mm LS f/4.5 AF | $5,990.00 | $5,990.00 | |
| Schneider Kreuznach 80 mm LS f/2.8 AF | $2,690.00 | $2,990.00 | $300.00 |
| Schneider Kreuznach 55 mm LS f/2.8 AF | $4,290.00 | $4,690.00 | $400.00 |
| Schneider Kreuznach 110 mm LS f/2.8 AF | $4,790.00 | $5,390.00 | $600.00 |
| Schneider Kreuznach 150 mm LS f/3.5 AF | $4,990.00 | $5,390.00 | $400.00 |
| Schneider Kreuznach LS 75-150mm f/4.0-5.6 | $5,490.00 | $5,990.00 | $500.00 |
| Schneider Kreuznach LS 240mm f/4.5 AF | $5,990.00 | $6,490.00 | $500.00 |
| Focal Plane Lenses | | | |
| Phase One Digital AF 28mm f4.5 | $4,990.00 | $5,490.00 | $500.00 |
| Phase One Digital AF 35mm f/3.5 | $2,490.00 | $2,990.00 | $500.00 |
| Phase One Digital AF 45mm f2.8 | $2,490.00 | $2,990.00 | $500.00 |
| Phase One Digital AF 80mm f2.8 | $1,590.00 | $1,990.00 | $400.00 |
| Phase One Digital MF 120mm f4.0 | $2,690.00 | $2,990.00 | $300.00 |
| Phase One Digital AF 120mm f/4.0 Macro | $3,990.00 | $4,290.00 | $300.00 |
| Phase One Digital AF 150mm f2.8 IF | $3,490.00 | $3,490.00 | |
| Phase One Digital Zoom AF 75-150mm f4.5 | $4,490.00 | $4,690.00 | $200.00 |
| Tilt/Shift Lens | | | |
| Schneider Kreuznach 120 mm MF TS f/5.6 | $4,990.00 | $5,690.00 | $700.00 |