Hasselblad HERO ProgramThe HERO program is designed to make it as easy as possible for you to acquire the finest camera and digital products in the world. This purchase incentive plan is heavily subsidized by Hasselblad USA and is available only to pre-approved students, accredited schools and photo educators. Simply put, there has never been a better time to purchase the best medium format camera, digital camera, digital back or scanner on the market today.

As an ideal entry into the World’s Most Advanced Camera System, Hasselblad is pleased to announce a promotion featuring the H4D-31 to all photography students, teachers and educational institutions.*hasselblad h4d

This promotion provides a reduced price on the H4D-31 to just $6,499 when purchasing the camera without a lens. In addition, there are special lens bundle offers as follows:

  • H4D-31 no lens for $6,499
  • H4D-31 with 28mm lens for $8,499
  • H4D-31 with 80mm lens for $7,499

This offer is limited while supplies last. Update: THIS PROMOTION IS NOW OVER

The Hasselblad H4D-31 will provide students with a superior quality complement to 35mm DSLR’s, including all the benefits of Hasselblad’s larger sensors and lenses. Utilizing a 31 million pixel sensor, the H4D-31 provides all the benefits and advantages of the Hasselblad H System and enables image processing via Hasselblad’s Phocus software, the ultimate image processing tool, ensuring the world’s best digital capture and most powerful image processing system!

Download the HERO educational pricing application here

*Please note that this is an educational offer only.
Units sold under this promotion will not be eligible for upgrades