December 2017 ©MBKoeth

We are proud to announce that our client Sid Hoeltzell has earned his apron and will be competing for the title MasterChef!

For the first time ever, the judges – host and award-winning chef Gordon Ramsay, acclaimed chef Aarón Sánchez and renowned restaurateur Joe Bastianich – chose their favorite home cooks and will mentor them throughout the competition.

The nation’s best home cooks traveled to Los Angeles to compete for a spot in the Top 24. Each of the judges had eight aprons to hand out to the home cooks whom they deemed worthy – and our client Sid Hoeltzell made the Top 24!  However, as in all prior seasons, only one home cook will claim the MasterChef title and the $250,000 grand prize. (Foxflash Release)

Best wishes Sid! We will be watching and cheering for you!!!

©Sid Hoeltzell

About Sid Hoeltzell

Since moving from his Photo-District studio in NYC, Sid Hoeltzell has pioneered Miami’s Wynwood Arts district. His experience with liquor and food photography earned him a Silver Clio, several ADDY awards and numerous clients who count in his skills and taste to capture the images and always deliver 110%.

In addition to food and liquor, he has photographed tourism campaigns and is a preferred fine-art photographer for Christie’s, Sotheby’s, MOMA, PAMM, Art Basel, the Vatican Collections, and some of the top art collectors worldwide. He’s also produced 450 commissioned works for Royal Caribbean Cruise Lines.

His ability to capture the essence of flavor and the quality of a frosty beverage has made him a Miami icon.

Winner of the TRAVEL CHANNEL’s 2014 “Underground BBQ Challenge-Miami”. His cooking skills and his secret recipe for crawfish étouffée sealed the deal.

©Sid Hoeltzell