XF Hyperfocal Calibration

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The hyperfocal point of a lens is defined to be the distance between the lens and the closest object that is still sharp when the lens is focused at infinity.  The envelope of sharp focus is determined by the accuracy of your autofocus to precisely hit the distant point being focused on, and the f-stop being used at the time of capture that as f-stop numbers rise, broadens your Depth of … Read More →

Check Out The New Alpa New Lens & Adapter

New Alpa

Alpa introduces us to its new ALPA Marco Switar 5.6/105 mm and the new Alpa Groove Adapter! The Rodenstock / ALPA Macro Switar 5.6/105 mm is a high-performance lens for image scales of 1:4 to 4:1. The user can optimize the specific image scale via a ring-operated floating element which covers 1:3 to 3:1. Sharpness is only limited by diffraction. The ultra-low distortion nearly vanishes at 1:1 and beyond. The … Read More →

Visit Our July Rental Event!

Julyrental

Do you have a summer shoot coming up in July? Well…we have the perfect rental bundle to help you make the most out of your images! While supplies last you have the option of renting a Hasselblad H5X or H4X paired with a Phase One 50MP or 100MP CMOS digital back! Pricing includes express shipping to your doorstep. See details below… Equipment & Pricing : Bundle I Hasselblad H5X or … Read More →

$5,995 NEW Leica SL Pricing!

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If you are looking for a professional camera system at a lower Price Point then this special is for you! Leica is selling its Leica SL for $5,995 this summer! As the first mirrorless system camera of its kind, it offers an impressive range of innovative features and sets entirely new standards with regard to versatility and handling – and rugged resilience. It simultaneously offers maximum compatibility with the lenses … Read More →

Check Out PocketWizard New MultiMAX II

PW MultiMAX II

Pocket Wizard has now added MultiMAX II Transceiver to their lineup. Features This new MultiMAX features a manual power control and an improved blue backlit LCD. The MultiMAX Traceiver remains the only radio on the market that performs special PocketWizard features including Infinite Intervalometer, SpeedCycler and Ultra Range. This could be an awesome tool for wedding, wildlife and sports photographers! Contact our CI Sales Team for additional information and to … Read More →

Save $2339 On Move 1200 Outdoor Kit 1 Today

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We are excited to announce a new promotion on the Move 1200 Outdoor Kit 1 or Move 1200 L Outdoor Para Kit. With the purchase of either kit, receive a free MobiLED head and Move 1200 battery, list price savings of $2339.95.   In combination with the MobiLED head, this kit offers a powerful location lighting tool with immense color and output consistency. With HS technology inside, Canon, Nikon, and … Read More →

$500 Price Increases on Rodenstock Lenses

Rodenstock Price Increase

Beginning August 1st, Rodenstock Lenses will have a $400 – $600 price increase! You have from now until July 31st to order your lens at our current price. Please review the new price sheet and contact our sales department for any further questions at 877-217- 9870. NEW Price Alert Rodenstock Price Increase – Sheet1    

New Leica M10 Firmware Update

Leica Firmware

  Version 1.9.4.0 is available for the Leica M10. The new firmware fixes a bug that in some instances produced black images when using short exposure times. Select the image below and scroll to the bottom of the page to download new firmware.

Upgrade your Scoro 3200s Save up to 75%

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Own a Scoro 3200S? Upgrade and save up to 75% off the price of a new Scoro RFS2 / WiFi when you trade in. Discount is based on the age of your Scoro, simply check the serial number to find out. You’ll receive a brand new Scoro 3200S RFS/WiFi, complete with standard two-year warranty   Why trade in vs. upgrade? Trade in customers will receive a new warranty and completely … Read More →