Business advantages of Medium Format vs DSLR

Here is another great post from R. J. Kern, discussing the business advantages of medium format. R.J. is a wedding, engagement, and lifestyle photographer based in Minneapolis, MN.

Posted January 30, 2013 at www.kern-photo.com

© R. J. Kern

While anti-aliasing cameras like the Nikon D800E, PhaseOne 645DF, and Leica M9 boast anti-aliasing filters, don’t expect a comparison here. They are all different tools.

This is a continuation in my series for photographers on tips for the transition to digital medium format. This installment in the series isn’t all about gear, but rather focusing on my experience regarding the buisness advantages of using medium format cameras pertaining to creativity, workflow, and marketing.

Understanding limitations and capabilities of creative tools has helped me grow as a photographer. However, what I share in the blog today is shaped by my personal experiences, a reflection of the changes in style and technology I’ve seen in wedding photography. While my thoughts won’t work for everyone, but encourage you to “think different.”

CONTINUE THIS ARTICLE AT KERN-PHOTO.COM

© R. J. Kern

Test charts don’t influence me. But for those who want to see R2-D2 with a color calibration chart, I won’t let you down.

Posted January 30, 2013 at www.kern-photo.com